Sharp edges combined with slightly playful letters create a logotype that conveys a modern, luxurious, yet handmade feeling. The letter “N” serves as the icon due to its symmetry, and together with the founding year it can be used where space is limited. The extended logo works as a sticker or stamp and also carries a short message. Paired with minimal photography, the logo communicates an upper-class appeal — the brand’s desired niche — while remaining approachable and accessible.
To connect the brand with African culture, the entire visual identity is built around the shape of a Moroccan arch door. In Marrakech, arches can be found everywhere, making them the perfect symbol to represent the city’s heritage. This shape alone gives the brand a distinctive and recognizable character.
